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Are Your Promotional Products Undermining Your Eco-Friendly Efforts?

Being eco-friendly is not just a fad that some companies are adopting. For most, it’s becoming a priority and an integral aspect of how they operate. Maintaining environmentally friendly practices and reducing your carbon footprint can allow your business to help preserve our planet.

Promotional products are something that almost every business purchases. They’ll usually go for the most bang for their buck, but is it truly worth it? You may be surprised to find out that there are several alternatives for promotional products that can have you seeing green in more ways than one.

One of the most popular promotional products in the world is the pen. Something as simple as a ballpoint pen can provide the biggest opportunity for your company to be remembered by customers and at a low cost to the purchaser for every impression made with a promo pen. Like, extremely low. Like 1/10th of a cent per impression in the United States low. Although, most pens are made of plastic and are pretty much the exact opposite of eco-friendly, but don’t worry because there is a solution. For example, there are several alternatives to the ball point pen; like those made from recycled plastic water bottles or even bamboo. There are a number of alternatives that have less of an impact on the environment.

In the state of California, an all out ban on plastic shopping bags has been implemented to eliminate the bags from being discarded of improperly. With that in mind, the logical answer is the reusable grocery bag. These bags provide an opportunity for your brand to be seen in a variety of settings, and they are a great alternative to plastic bags found in supermarkets across the country. Reusable grocery totes are available in a variety of shapes, sizes and every color of the rainbow. Whether you’re looking for the generic recyclable shopping bag or a little more upscale recycled bag, there are a number of environmentally friendly options to choose from.

One of the most classic promotional products to ever exist is the refrigerator magnet. Most magnets that your grandparents had on their fridge were made with a top layer of paper and were hardly friendly to the environment. Luckily there have been advancements in refrigerator magnet technology since its humble beginnings. These magnets are made from 100% post-consumer recycled fiber and acts as a mini billboard in the home or office.

We’re just scratching the surface. For example, did you know that there were such things as eco-friendly golf balls? Or even biodegradable products such as tumblers and letter openers. The sky’s the limit! From notebooks and calendars to lunch coolers and umbrellas, there are a gazillion eco-friendly or recycle-made products ideal for showing off your brand’s eco-friendly stewardship.

Stephanie Friedman, Vice President of Marketing

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