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Market Research: Promotional Products Sales in Alabama

The Advertising Specialty Institute generated a list of the most influential promotional products broken down by state.  We’ll be sharing those for the most popular states we serve over the course of the next few weeks.

ALABAMA RESEARCH FINDINGS (provided by ASI 2016)
In Alabama, the most preferred items received include Polos, Performance Wear, Caps, USB Drives and Health & Safety products.  The apparel preferences make sense as Alabama regularly boasts an average temperature in the mid-70’s, according to USClimateData.com.

With an overall sales of $231 Million, it’s easy to see the influence that promotional items have across the state of Alabama – a state that touts vertical markets like banking, healthcare, steel manufacturing, automotive, technology, chemical manufacturing and aeronautics among some its highest producing industries in the state.

It’s safe to say that “The Heart of Dixie” has a soft spot for branded promo items.

* Info provided by ASICentral.com, USClimateData.com, and NewsMax.com.

Stephanie Friedman, Vice President of Marketing

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