| Events, Holidays & Seasons | Marketing Motivation | Product Inspiration |

Turn Up Your Tailgate

It’s September 1st – the start of a new season, school and cooler days.  As we say goodbye to summer, we say hello to fall’s colorful leaves, pumpkin spice lattes, and, of course, football.   There is something very special about this time of year.  And the good thing is you don’t have to even love football to be able to enjoy the act of a good tailgate…though most of us here at City Paper do!

No good tailgate is complete without a few swag items making their appearance.  Here are five of our favorite products that will make your neighboring tailgates ask with envy, “Where did you get that?!”


The Most Convenient Can Insulator Ever
magnetic kolder
Whether it’s soda, beer, or a bottle of water, it should be cold and always within arm’s distance.  The Magnetic Kolder Kaddy is a beverage insulator that is a step above all others with magnets designed to turn metal surfaces into a resting place for your drink.  So let your car hold the can while you finish that corn hole game!  Don’t worry…we’re thinking the same thing: “Why didn’t we think of that idea?”


Ready, Set, Chill
Don’t miss a second of the pre-game show on that gigantic flat screen TV.  Tailgates have practically become outdoor living rooms.  Secure a seat for you and another with The Big Chill double game day chair.  As a bonus, once you sit, you won’t lose your seat while going to get another drink.  The insulated cooler should keep your drinks refreshingly cold until game time.


It’s Pretty Clear to Me
The NFL and many of the teams in NCAA have adopted a clear bag policy.  This policy requires that people may only bring clear bags under the designated size of 12″ x 6″ x 12″ into football stadiums with the exception of women’s clutches that must be smaller than 4-1/2″ x 6-1/2″.  So man or woman, if you want to bring a bag into the game with a blanket, your wallet or anything of value, you best make sure your bag is clear!  We like The Pro Stadium Tote as it meets the bag regulation size and comes with a convenient zipper that will keep your items secure.


Not Your Average Grilling Tools
black tongs small2  IMG_3378 copy small
This is the Sportula.  These grill tongs bring BBQing to a whole new level.  Laser-etched with your favorite team or company logo, you are sure to leave a mark with your grilling skills.  The heavy duty maple wood handles and stainless steel blades make this a great gift with a high perceived value.  Oh yeah, and just in case you need it, it comes equipped with a bottle opener on one of the two blades.  You never know when you might need one!  All-Seasons Sports Travel, the official travel agency for The University of Alabama, gifted the Sportula to Alabama Fans for the first game of the season against the USC Trojans in Dallas, Texas.


Rally Up Team Spirit!
Lobos spirit bands
The Spirit Band is the perfect giveaway for those fanatic fans attending the Friday pep rally.  The University of New Mexico recently gave away 5,000 Lobo Spirit Bands to attendees at their home opener against South Dakota as a token of fan appreciation.  Worn as a head band or arm band or used as a rally towel, the Spirit Band offers a great billboard space for your message!  See more about the Lobo giveaway here.


Stephanie Friedman, Vice President of Marketing

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